Since 2023, pop superstar Taylor Swift has caught the attention of NFL audiences, not just with her music but through her high-profile relationship with Kansas City Chiefs tight end Travis Kelce.
Swift’s regular appearances at Chiefs games, cheering for Kelce, have drawn more attention, growing the NFL’s visibility and fan base.
Swift, who has a massive global following, has attracted many new fans to the sport, a sensation known as the “Taylor Swift Effect,” which has particularly increased the number of young women fans.
The 2023 Super Bowl had a record 123.7 million viewers, largely due to Swift’s appearance, and the Chiefs emerged victorious.
Taylor Swift Poised for NFL Impact with Chiefs Deal
NFL commissioner Roger Goodell praised this effect, commenting that it has attracted new young female fans curious about their interest in football.
Goodell said,
“Having the ‘Taylor Swift Effect’ is also a positive, Obviously, it creates a buzz. It creates another group of young fans, particularly young women that are interested in seeing, ‘Why is she going to this game? Why is she interested in this game?’ Besides Travis, she is a football fan, and I think that’s great for us.”
Via Youtube
Currently, the news is about Swift taking a bold step into NFL ownership, with Goodell suggesting she has the financial ability to buy a minority stake in the Chiefs.
In October 2024, Goodell addressed Swift’s potential involvement during a press conference via Sports Illustrated’s Albert Breer,
NFL commissioner Roger Goodell, with @TomBrady approved as a Raiders limited partner, was asked if anyone has approached @taylorswift13 about buying a piece of the Chiefs. He laughed and said, “If she’s interested, I think she has the ability to do it.”
— Albert Breer (@AlbertBreer) October 15, 2024
In April 2025, Forbes estimated Swift’s net worth at $1.6 billion, which means she could afford a minority stake, valued roughly between $242.5 million and $485 million, based on the Chiefs’ 2024 valuation of $4.85 billion.
However, solo ownership of the franchise, currently held by Clark Hunt, would likely be beyond her financial reach.
In a February 2025 interview with CNBC, Chiefs owner Hunt said he is open to private equity investment.
However, he added that his family is not currently looking to sell any stakes in the team.
“I won’t say never. It’s not something our family is focused on right now. “
Via CNBC
Any ownership proposal must go through a strict vetting process by the NFL, similar to what happened with Tom Brady’s deal for the Raiders.
While Taylor has a strong fan base and financial resources, which make her an interesting choice for ownership, her interest in owning a stake remains speculative.
Her effect is changing the NFL’s audience and shows that her presence makes a difference both on and off the field.
